What are you doing to ensure that more people know about you today than yesterday?
The third R is Reach. It’s my experience that a business that wants to grow needs to make sure that more people know about it today than did yesterday.
If you’re not meeting new people and telling them about your products and services, you’re not developing a pipeline of potential new customers and you are going to see fewer sales in the future as a result.
This sounds pretty obvious, I know. But I’m always surprised when I talk to local business owners and ask them about their promotional efforts.
When I look at the pipeline-filling activities of local businesses, I see mostly a scattershot approach.
A campaign here and there … with only a vague idea on whether they are getting a positive return on their investment. No wonder so many businesses become skeptical of marketing:
They’re doing it wrong!
Very rarely do I see coordinated, systematic and metrics-driven efforts to reach a wider audience and drive more prospects (i.e. people who are interested in what you’re selling) through the front door.
But this kind of focused, ongoing and intentional approach is exactly what’s necessary to reach more qualified prospects in a cost-effective—not to mention satisfying!—manner.
A once-in-awhile, ad hoc marketing strategy is not going to get the results you need to achieve consistent business growth.
Do you have a method to build a continually growing prospect/client email list?
[ ] Yes
[ ] No
[ ] We don’t have a list